Health Care

As insurance marketplace opens, focus is on recruiting young adults

01 October 2013

By Virginia Young, St. Louis Post-Dispatch.

Sher-rÈ Bird, 30, doesn’t see much point in buying health insurance.

“Why pay for insurance you’re not going to use?” said Bird, who waits tables at a popular diner on the courthouse square here, about 120 miles west of St. Louis. “I don’t go to the doctor that often.”

Her attitude foretells the challenge faced by the national campaign that kicks off today to get the uninsured to use new online marketplaces to buy health plans.

Read the full article at the St. Louis Post-Dispatch

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